Birmingham Furniture Direct

For Charlie Colwell, owner of Colwell Inc. aka Birmingham Furniture Direct, joining PMD was an opportunity for Charlie to run his business instead of working for someone else. Since beginning as a Power Marketing Direct licensee in October, 2004 and becoming a PMD Furniture Direct franchisee in September, 2009, Charlie has been able to hold his own schedule, find ample time to spend with his family and be profitable. “It’s not the money however,” Charlie said.  “It’s the freedom I have that’s the most important thing to me.”  And for Charlie, a balance between work and life is important to him.

Spending time with his wife and son is a central part of Charlie’s life.  He is married to Susan Colwell, who works in the corporate offices of Estee Lauder.  Together, they have a son Jack who is involved in numerous sports.  In fact, Charlie said Jack will be spending the entire summer at football and basketball camps.  Jack is not the only athlete in the family however, as Charlie and Susan enjoy running, working out and living a healthy active lifestyle.  “Work hard play hard,” is Charlie’s motto, and PMD provides him with this opportunity.

As for Charlie’s background, he is from Michigan and attended Albion College to major in business.  Afterwards, he worked for Federal Mogul for 15 years.  He then transitioned to AGC Automotive where he managed a several hundred person manufacturing plant.

Charlie’s territory consists of Jefferson County in Birmingham, Alabama.  His store specializes in every essential home décor item, from living room, dining room, bedroom to accessories.

His professional and personal goals are to continue working to retire to the dream of traveling the world.  He admits he is currently satisfied with work since it enabled him to add a gorgeous new flagstone back patio, kitchen and other significant additions to him home.  PMD has allowed Charlie to live his life as he pleases and provide for his family.  For this, he is thankful.

Contact Information:

Charlie Colwell - Colwell, Inc. dba Birmingham Furniture Direct
116 Distribution Drive
Homewood, AL. 35209

Phone: 205-283-0095
Email: cscolwell@charter.net